Crumbl Cookies: How Tiktok Turned this Family-Owned Business into a World-Wide Phenomenom

Crumbl Cookie, originally a small Utah cookie shop, has taken the internet by storm to become one of the fastest-growing companies all thanks to Tiktok.

Crumbl Cookies first opened in 2017 in Logan, Utah and originally only sold chocolate chip cookies. Since then, Crumbl Cookies has expanded to 220 locations under four years with their “key to success:” a rotating menu. Every Sunday a new batch of four cookies is released for the week.

Although already a successful company, Tiktok took Crumbl Cookies to a whole new level. Reviews of the new flavors of the week have caused lines of Tiktok creators to head over to their nearest Crumbl to share their opinion with the internet. Crumbl is known for how much they engage with their audience and how they adapt as TikTok is adapting. Crumbl Cookie is planning on opening 50 new locations this year.